The study, which aimed to uncover the impact of Nokia's use of nostalgia on brand engagement, revealed that the 3310 campaign overshadowed customer perception of other mobile brands during the same period.
For one week each year, Barcelona becomes the center of the 400 billion dollar mobile phone industry.
But the show is not just about mobile phones anymore.
Let's talk BlackBerry first.
However, phone makers BlackBerry and Nokia have an interesting angle: They're getting ready to launch new phones built in the image of the devices used before the iPhone was invented. And Nokia wants to bring luxury to the masses.
Nokia is responsible for selling and distributing the phones but French admits it is not a "straight forward process" to turn that fondness for a brand and product into sales. A bright red or yellow colour 3310 in hand will definitely give you a retro look. The screen has neat rounded edges with a nice sense of symmetry. The phones bet on a Norse design - characterized by nearly monastic simplicity, utility and beauty.
Now if you are not a fan of matte, Nokia and HMD have an alternative solution for you.
If you are still looking back at the days of the Nokia 3310 then you should probably sit down now. But that can be easily fixed with a cleaning cloth. The latter two are scaled down versions of the Nokia 6. The device features a microSD card slot. The phone's screen is slightly bigger and offers more colors to those interested.
In 2004 a tricky pub trivia question was related to the number one manufacturer of camera lenses.
Sadly, not everyone will be able to acquire the new Nokia 3310.
HMD Global is making the refreshed 3310 available in Warm Red and Yellow, which both come with a fingerprint-prone high-gloss finish, and Dark Blue and Grey, with a matte-look finish.
"We are working with our partners like Foxconn to supply both smartphones and feature phones", he said.
The phone is also made of aluminum, but features stylish curved edges which make it appears like the display is in flawless communion with the metal casing. It may also house 4 GB of RAM and 64 GB of internal storage.
Another aspect where Nokia had always been the leader is the after sale service. The main problem for us though is that it is unlikely to come to Australia.
When asked about the OS on which the future Nokia smartphones will run, Ajay mentioned that - "As of now, we will remain with Android and the decision for this entirely lies on consumer preferences".
However, just over a quarter (26 per cent) remembered there being any announcements on the new Nokia 3, 5 and 6. The device has no home button on its front panel to allow most it the display to be a functional screen.
There were exactly no "wow" launches, because this year is a bit different: companies are going beyond physical devices, emphasising more on the technologies powering them.
While Samsung choosing to delay the release of the Galaxy S8, LG announced the G6, its flagship smartphone and the successor to the G5. A successful premium Nokia will be the real proof that the company has comeback to stay.
Talkase come with 100 hours of standby time and cost as little as $33.
The device supports MP3 playback, FM Radio and also features an updated version of the Snake game. But that's not really the point with the modern Nokia 3310 is it?
As the company tries to focus on the smartphone segment, Mehta says the company is being more innovative in its feature phone segment but still has to win in the smartphone space too.