Google braces for questions as more big-name firms pull adverts

When reached out to by Marketing, a spokesperson from Havas APAC said, "The decision of our United Kingdom team to pause activity with our partner Google is a temporary move made on behalf of our United Kingdom clients and their specific needs".

Havas, whose advertising clients across the United Kingdom includes the Royal Mail, which is the British government's and BBC TV, Hyundai and Domino's Pizza, said it would take into consideration a ban worldwide on the YouTube platform following an admission by Google that it could not guarantee ads would not be displayed next to content it called unpalatable.

MPs (BSE: MPSLTD.BO - news) recently said Google was "still profiting from hatred" after it failed to remove videos from groups allegedly linked to terrorism.

Also, it has been giving more power to users to report content they find offensive.

Google was summoned to appear in front of Cabinet Office ministers on Friday.

Google was asked to return for another meeting next week to set out the action they plan to take.

The retailer has become that latest organisation to freeze its advertising with Google, alongside the BBC, HSBC, Havas, L'Oreal and Audi.

The rise of problematic programmatic is an issue many media agencies have had to deal with in recent years.




We've begun a thorough review of our ads policies and brand controls, and we will be making changes in the coming weeks to give brands more control over where their ads appear across YouTube and the Google Display Network.

He said: "When the internet was founded, it was all about doing away with the gatekeeper".

"As soon as we learned of this issue with Google advertising, we immediately paused all of our YouTube campaigns as a precaution".

The committee also raised the issue of adverts automatically being put next to hate videos. As a result the brands have pulled millions of pounds worth of advertising from the video platform.

"When anything like this happens we take responsibility for it".

"We accept that we don't always get it right, and that sometimes, ads appear where they should not", it continued.

Google has said it would focus on improving policies regarding what is deemed "safe" for advertisers, including a refinement of definitions of hate speech and inflammatory content, strengthening controls and accelerating takedowns of content.

(Copyright © 2015. All Rights Reserved.)
 
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