ICICI Bank partners Truecaller for UPI-based mobile payment

Truecaller today announced expansion of its services, including caller id for feature phones, video calling and payment service using mobile phone number for its subscribers in India.

The company touts high quality video calling service through Truecaller with the addition of Google Duo.

For more information about Truecaller please visit, www.truecaller.com or you may download the free Truecaller app on popular platforms including Android or iOS.

The new version of Truecaller app will provide flash messaging service that will enable user to send quick pre-defined messages to any Truecaller user in case of distress, location, or reached home.

Truecaller has also managed to secure a partnership with Google to integrate a dedicated Duo video calling button into their app.

The announcement was first made by Amit Fulay, who is India head, Google Duo.

There's no word on when Truecaller 8 will roll out to users on the Play Store, but we'll keep you updated when it does.

To send payments through Truecaller, users have to create a unique Virtual Payment Address in the app.

Truecaller on Tuesday also announced a re-disgned Android app with features to filter out spam SMSes. Now as one of the fastest growing mobile apps in the world, Truecaller sits at the center of your mobile phone experience helping you connect with the people who matter, in the way you want to communicate, while avoiding calls and texts from those you don't.

On a related note, if you're confused about Google's messaging app strategy, well, you're not the only one, as the company now offers Duo, Allo, Hangouts, and Messenger.

While the two partnership with Airtel and ICICI Bank is specific to India, the new app update is applicable globally.

India is Truecaller's largest market by a significant margin, and the spam call detection service is now launching a series of initiatives aimed specifically at Indian consumers.

Stockholm-based Truecaller, backed by Sequoia Capital, Atomico and Kleiner Perkins Caufield Byers, has more than 150 million users in India. However, Google's partnership with Truecaller could open up Duo to more possibilities, and could help it hold its own against competition. The UPI (Unified Payments Interface)-based service will allow users to send/receive money using an UPI ID or via mobile numbers registered with BHIM app. Non-ICICI bank users can register on to Truecaller Pay app as well. Dubbed "Airtel Truecaller ID", the feature will work without internet connectivity.

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